Stop Your Team from Leaking Secrets to AI
Pretzel intercepts every ChatGPT, Claude, and Gemini prompt before it's sent — blocking PII, credentials, and IP automatically. Installs in 30 seconds.
Sensitive content detected before submission to ChatGPT:
Trusted by security teams at healthcare, legal, and fintech companies
How It Works
From zero to protected in 30 minutes
No enterprise procurement. No network changes. No IT involvement required for the first install.
Install Pretzel
Add the Chrome extension from the Web Store. Takes 30 seconds. No IT ticket, no proxy, no agent install.
Works on ChatGPT, Claude, Gemini, and any other AI site your team uses.
Configure Your Policy
Tell Pretzel what to protect — customer PII, source code, financial data, credentials. Use a one-click industry template or build your own.
Our AI assistant helps you create rules in plain English. No regex knowledge required.
Your Team Is Protected
Pretzel watches every AI prompt automatically. Sensitive content is blocked or flagged before it leaves the browser.
Admins get real-time Slack alerts. Your compliance team gets an audit trail.
AI DLP Explained
What is AI Data Loss Prevention?
What is Pretzel?
Pretzel is a Chrome browser extension that prevents employees from accidentally sending sensitive data to AI tools like ChatGPT, Claude, and Gemini. It works by intercepting every AI prompt before it is submitted — scanning the text for personally identifiable information (PII), source code, API keys, credentials, and other sensitive content your organization needs to protect. When Pretzel detects a policy violation, it blocks the prompt and shows the user exactly what was caught. Unlike traditional data loss prevention solutions that operate at the network level, Pretzel stops leaks at the source — inside the browser, before any data is transmitted. Security administrators manage protection policies through Pretzel Console, a centralized dashboard where teams define custom detection rules, publish policy updates across the organization, and review a full audit log of every blocked event.
What is AI DLP (AI Data Loss Prevention)?
AI DLP — Artificial Intelligence Data Loss Prevention — is a category of security software designed to prevent employees from sharing sensitive organizational data with AI tools and large language models. As tools like ChatGPT, Claude, and Gemini became standard in the workplace, organizations face a new class of data leakage risk: employees pasting customer PII, source code, financial records, legal documents, and credentials into AI chat interfaces. Traditional DLP solutions were built for email, file transfers, and removable media — they cannot intercept browser-based AI prompt submissions. AI DLP tools close this gap by monitoring and blocking sensitive content at the point of input, before a prompt reaches the AI provider's servers. Policy-based AI DLP platforms allow security administrators to define what constitutes sensitive data, enforce different rules for different teams, and maintain audit trails for regulatory compliance.
How is browser-native AI DLP different from network DLP?
Browser-native AI DLP operates inside the web browser, intercepting prompts before they are submitted — before any data leaves the user's device. Network-level DLP tools sit between the corporate network and the internet, inspecting traffic after it has already been sent from the browser. This architectural difference has significant security implications. Network DLP cannot inspect encrypted HTTPS traffic without complex TLS inspection setups, which are difficult to maintain and can break modern web applications. Browser-native DLP like Pretzel operates at the point of input, reading the full unencrypted prompt text exactly as the user typed it — before encryption occurs. It also requires no network configuration changes, no proxy setup, and no IT infrastructure modifications. Employees install the extension in under a minute, and administrators configure and publish policies centrally through the Pretzel Console.
Features
Everything your security team needs
Real-Time Prompt Scanning
Every AI prompt is scanned against your policy the moment it's typed — before the send button is pressed.
AI Policy Assistant
Manage your security rules in plain English. "Block SSNs for the Finance team" — done in seconds.
Analytics Dashboard
See exactly what your team is sending to AI tools. Audit logs, trend analysis, and compliance reports.
Works on All AI Sites
ChatGPT, Claude, Gemini, Perplexity, and any internal AI tool — configured with a single CSS selector.
Team & Division Policies
Different rules for Engineering, HR, Finance, and Legal. Org-scoped, team-scoped, or global policies.
Entropy Detection
Automatically catches API keys, tokens, and credentials — even ones not in your keyword list.
Pilot Program
Pricing Coming Soon
Pretzel is currently in a closed pilot. All features are available at no cost. Pricing tiers will be announced before general availability.
Access the Console →Ready to protect your team?
Install Pretzel in 30 seconds. Configure your first policy with AI help. See results immediately.